Turn Instagram conversations into Airtable actions.
Joe answers an Instagram DM like a colleague who knows your business. Joe reads your bases to answer, and writes every enquiry, booking and lead back as a record. No copy-paste, no flow builder, no morning backlog.
400 credits on us for 7 days to decide if he keeps the job.
One Instagram conversation. The Airtable work, done live.
Watch the left side: an Instagram DM comes in. Watch the right side: Airtable fills itself in as Joe answers. That is the whole product.
Can you do canapés for 80 on June 14?
We can, June 14 is free. Standing reception or seated?
Standing. Can you confirm it today?
Confirmed, deposit link sent. See you on the 14th, Sofia.
New record · EnquiriesNameSofia AlvarezChannelWhatsAppRequestCanapés, 80 guests, June 14StatusConfirmed, deposit takenConversationAttached in fullWritten by Joe, mid-conversationThree steps, every time.
An Instagram DM arrives
A customer writes in on Instagram, at whatever hour they like. Joe reads the whole message, not a keyword.
Joe answers and acts
He replies in your words and your prices, and does the Airtable work in the same breath, while the customer is still there.
Airtable is already right
Creates and updates records while the conversation is still open. Nothing waits for the morning, and nothing is retyped by hand.
Real conversations, real records.
Three businesses, three messages, and what Airtable looks like afterwards.
“Do you have space for a Year 9 on Tuesdays?”
Joe checks the Tuesday capacity in the base, offers the free slot, and adds the student as a record with level, day and parent contact.
“The boiler in flat 4B is making a noise.”
Joe logs a maintenance record with the flat, the issue and the tenant, and tells the tenant when the contractor visit is.
“Can you do canapés for 80 on the 14th?”
Joe checks the events base for a clash, confirms availability, and creates the enquiry record with date, headcount and budget.
The record is done before the goodbye.
Creates and updates records while the conversation is still open
Looks up availability, stock or client data before he answers
Logs every enquiry in the base your team already filters
Everything Joe does on Instagram → The full Airtable integration →
Instagram to Airtable, answered.
Do I have to build a Instagram-to-Airtable flow?
No. Connect Instagram and Airtable once, then tell Joe in plain language what should happen. He decides in the conversation, so there is no flow chart to maintain when your prices or rules change.
Does every Instagram message end up in Airtable?
Only the ones your rules say should. You decide what gets recorded, what gets escalated to a person, and what needs approval before Joe acts.
What else can Joe do from Instagram?
Everything he does anywhere: answer questions, book appointments, take payments, quote from your price list, and hand over to your team with the whole conversation attached. Airtable is one of the places he can act, not the only one.
How long does this take to set up?
Connecting Instagram and Airtable takes a few minutes each. Most businesses are live, answering and acting, in about twenty minutes.
Instagram to other tools
Joe's ready. Are you?
The next Instagram message could already be in Airtable.
400 credits on us for 7 days to decide if he keeps the job.