Instagram automation that turns DMs into paying customers.
Meet Joe, your AI Instagram agent. Story replies, comment DMs and “how much?” at midnight all get a real answer, in your voice, in seconds.
Connect your professional account in one tap. No password sharing.
A story reply at eleven at night. Joe reads which story it was, answers with the right price and books the slot before they scroll on.
Is this the balayage you posted today? How much? 😍
That one is our balayage and gloss, £145 with a senior stylist, £120 midweek. Are you thinking weekday or weekend?
Weekday if that is cheaper!
Wednesday 10:00 or Thursday 13:30 are both free at £120. Want me to hold one?
Thursday please
Held for Thursday 13:30. I have sent the confirmation and a link if you want to add a treatment.
Handled by Joe · no human opened this DM
Joe sees the post the reply came from, so it answers about that service, not a generic price list.
Joe reads live availability and only offers times a stylist can actually take.
Appointment written to the diary, client created, upsell offered once and never pushed.
It sits in your inbox as done, with the story it came from attached.
Someone comments a question in public. Joe replies publicly, then moves the detail into the DM where the booking happens.
do you cover se15?
We do! Just sent you a DM with the details 💬
Hi, yes I need a regular clean, 2 bed flat.
SE15 is on our Tuesday round. A 2 bed fortnightly clean is £58 a visit. Shall I put you on Tuesday the 9th?
Yes go ahead
Booked. First clean Tuesday the 9th, 11:00, £58 with no deposit needed.
Comment answered publicly · lead converted in DM
Joe watches comments on posts and ads, and answers the ones that are really enquiries.
Short public reply so everyone else reading sees you answer, detail moved to the DM.
Joe gets the size and frequency before quoting, so the number it gives is the real one.
The public reply builds trust, the DM closes it, and both are logged against the same person.
Your DMs are a sales channel that nobody is staffing.
Every story reply, comment and saved post is someone half decided. Joe answers while they are still on your profile, instead of two days later when they have booked elsewhere.
DMs go cold in hours, not days
Instagram enquiries are impulsive. Joe answers while they are still looking at your profile.
Story replies bury the real questions
Hundreds of emoji reactions hide the three people ready to buy. Joe reads all of them and acts on the ones that matter.
Whoever has the phone answers differently
One person quotes the old price, another forgets to ask the size. Joe asks the same questions every time.
Instagram DMs land beside every other channel.
One professional account
Connect it once. Joe answers DMs, story replies and comment DMs on the account your customers already follow.
Joe answers, your team watches
Prices, availability and bookings are handled. A person opens the thread only when you said one should.
Everything in the customer record
The DM, the story it came from and the booking are filed against the same customer, next to their calls and emails.
Take over mid-thread
Type in the inbox and Joe steps back. Hand it back with one tap and it picks up with the full context.
Everything a good social manager would do in the DM.
Story reply context
Knows which story or reel the reply came from, and answers about that exact thing.
Comment to DM
Answers publicly in a line, then moves the detail into the DM.
Qualify and quote
Asks the questions you would ask, then prices from your own list.
Book in your diary
Offers real slots and writes the appointment straight into your calendar.
Voice notes and photos
Listens to the voice note, reads the photo, and answers what is actually in it.
Escalation
Complaints and press enquiries go to a human with the thread summarised.
Live on your account in 30 mins.
Connect the professional account, tell Joe what you sell and how you talk, and it starts answering. Your grid and your voice stay yours.
- Minute 0
Describe your business
Prices, services and how you like to answer, in plain words. Or point Joe at your website.
- Minute 10
Connect the account
One tap through Instagram. Joe needs no password and posts nothing on your grid.
- Minute 20
Plug in diary and payments
Calendar, bookings and deposit links, using the tools you already run.
- Minute 30
Watch the first DMs
Read what Joe replied, correct anything once, and it holds from then on.
Connect Instagram to your tools.
Joe answers on Instagram and does the work in the tool where it belongs, while the conversation is still open.
Two ways to work with Joe
The same Joe either way. You only choose who builds him and who runs him.
Unused credits roll over on quarterly and yearly billing.
Self serve
You set it up, you run it. Live in 15 minutes, no code.
Starter
For a single location starting on one channel.
2,000 credits per monthabout 300 resolutions
Free for 7 daysNo code. No setup calls. No fuss.
Included
- 1 agent
- 1 active channel
- 1 language
- 5 concurrent calls
- 1 knowledge base
- 1 GB storage
Growth
For a business that gets messages on every channel at once.
6,000 credits per monthabout 1,000 resolutions
Free for 7 daysNo code. No setup calls. No fuss.
Everything in Starter, plus
- Unlimited active channels
- Unlimited operators, your whole team at no extra cost
- Unlimited concurrent calls
- Unlimited knowledge bases
- 15% off additional credits
- 3 GB storage
Business
For several locations, or customers who write in several languages.
16,000 credits per monthabout 2,600 resolutions
Free for 7 daysNo code. No setup calls. No fuss.
Everything in Growth, plus
- Up to 3 agents
- Unlimited languages
- Unified inbox
- 25% off additional credits
- 7 GB storage
How many credits do you need?
A resolution, one request handled start to finish, uses about 6 credits. Estimate your usage →
Run out mid-month? Joe does not stop. Additional credits are billed from €0.05, with your plan’s discount applied.
Done for you
For companies and networks that want a turnkey solution.
We build, we connect your tools, we operate. Everything is sized to your needs.
Let’s talk. Fifteen minutes to understand your volume, your channels and your tools. We tell you what it looks like.
Book a callEverything in Business, plus
Sized for you
- Unlimited agents
- Volume sized for your operation
- Custom storage
- Unlimited languages
- Unlimited operators
- Unified inbox
Custom work and support
- Dedicated onboarding support
- Dedicated contact
- Automations and workflows set up for you
- Custom integrations
- Custom voice
- Custom branding and domain
- Bring your own key
- SSO login
400 credits on us for 7 days to decide if he keeps the job. Compare all plans in detail →
What people ask about Instagram.
Will it post or comment as me?
Only where you allow it. Joe replies to comments if you switch that on, and never posts to your grid or stories.
Can it handle story reply spam?
Yes. Emoji reactions and one word replies are recognised and left alone unless they contain a real question.
Does it work on a personal account?
It needs a professional account, business or creator. Switching is free and takes a minute inside Instagram.
Can I jump into a conversation myself?
Any time. Start typing in the inbox and Joe pauses on that thread. Hand it back with one tap.
What about Instagram’s messaging limits?
Joe replies inside Meta’s rules automatically, including the window for replying to a DM after the customer went quiet.
Still have questions? Contact us →
Every DM answered. Starting tonight.
Connect your account, watch the first conversations, keep what works.
400 credits on us for 7 days to decide if he keeps the job.